Most often the biggest mistake made during a campaign is not targeting the right voters.  Why spend hundreds or even tens of thousands of dollars on direct mail pieces, phone calls, radio ads, or television ads if you aren’t even sure if the person on the other end is even going to vote? No matter how much money you raise or how hard you work, it will all be for naught if you cannot identify your supporters and get them to show up at the ballot box.

By using proven techniques for identifying probable and swayable voters, Public Strategy Associates can make sure that your campaign cash is not being spent on the wrong voter, but instead is used to touch the right voter more than would normally be possible without the proper data.  And after those voters are identified, they are collected and added as supporters to your own voters file to be used in your coordinated Get Out the Vote (GOTV) program.