Public Strategy Associates believes that in order to have good government, we must elect good people to public office. That’s why PSA will never work for a candidate with whom we do not ourselves believe is the best person for the job.  Because of this philosophy, we are willing and able to put all of our efforts into making your campaign successful, not only because you are our client, but also because we as individual citizens want to truly see you elected to public office.

Listed below are general descriptions of each of the areas in which we can provide assistance to you and your campaign.  Although we wanted to give you a broad overview of what we can do for you, this is by no means an exhaustive list of all the services we have available for you. If you have any questions or comments, or if you think we might be able to provide you with assistance in regard to something not listed here, do not hesitate to contact us.

Because we know you need it all in order to be successful, we do it all.

General Campaign Consulting
In order to win in today’s competitive political environment, you need an election plan based on solid advice and experience. Public Strategy Associates has the experience and the winning record necessary to ensure that you are making the right decisions each step of the way.  Because we know you need it all, we do it all. Back to top (list all services)

Media Placement & Strategy
Although it seems very obvious, you cannot lose sight of the fact that winning a campaign is all about getting the most votes. Public Strategy Associates understands that the best way to do that is through a well-planed and well-executed media strategy aimed at reaching the necessary demographic targets.  By making smart decisions in regard to media placement, we will make your hard-earned fundraising dollars do more and last longer. Back to top (list all services)

Image Building/Development
Whether you are a first-time candidate or a well-seasoned politician, it is imperative that when voters see your face or hear your name, they have a positive feeling about you and your campaign. Public Strategy Associates can make this happen by controlling your image in the community through events, op-eds, speeches, press opportunities, and a variety of other avenues.  We will make sure that voters see you as someone they understand, trust, and believe in. Back to top (list all services)

Reputation Management
For every candidate, but especially for incumbents, issues arise from time to time that need to be dealt with in a delicate but swift manner. Public Strategy Associates knows that when these issues occur, it is important to respond appropriately, but not without first considering the long-term implications the event will have on the campaign or your image.  We will help you weather the storm as quickly and as effectively as possible. Back to top (list all services)

Grassroots/Coalition Building
On every level, but especially for those running for state and local office, grassroots efforts will be the heart of the campaign.  Whether you want to knock on doors, make phone calls, host local rallies, or any other number of things, Public Strategy Associates can provide the data, direction and planning to make your grassroots team the best around.  We understand that when you work hard to recruit volunteers, there is nothing more important to a campaign than to have a plan to put those volunteers to work. Back to top (list all services)

Special Events Planning
From time to time every campaign needs to host a special event.  Whether it is a bus tour of your district, a formal fundraising dinner with all the bells and whistles, a series of town halls, or simply a neighborhood meet-and-greet, Public Strategy Associates has the tools to make your event successful.  We will put our experienced political team to work planning your event so that in the end it, and ultimately you and your campaign, will be successful. Back to top (list all services)

Voter Targeting
Most often the biggest mistake made during a campaign is not targeting the right voters.  Why spend thousands of dollars on direct mail pieces, phone calls, radio ads, or television ads if you aren’t even sure if the person on the other end is even going to vote? By using proven techniques for identifying probable voters, Public Strategy Associates can make sure that your fundraising dollars are not being spent on the wrong voter, but instead are used to touch the right voter more than would normally be possible without the proper data. Back to top (list all services)

Budget Planning
A campaign is just like running a business; it needs a budget. Your budget should project realistic income and accurate expenses.  Because of our years of experience in campaigns, Public Strategy Associates can help you craft a budget that will meet your goals for your campaign, while also being reasonable in regard to fundraising needs. In our experience, no campaign can be successful without a well-planned and adhered-to budget. Back to top (list all services)

Logo and Graphic Design
Consumers identify businesses by being familiar with their logos, and campaigns are no different.  A well-designed campaign logo will effectively communicate to the voter your name and the office you seek. With our experience Public Strategy Associates understands what make a good campaign logo and what doesn’t.  Our team can produce a high quality logo using our knowledge while also incorporating your ideas as well. Back to top (list all services)

Polling & Voter Research
When you take a road trip with your family to a place you have never been before, not carrying a map along with you just doesn’t make much sense. Why then would you run a campaign without one either? Political polls are important because they indentify issues that are important to voters, while also helping the campaign understand how to move voters to their column by the proper message. Through the years, Public Strategy Associates has established relationships with some of the most well-known and well-respected Republican pollsters in the country.  Let us put those connections to work for you. Back to top (list all services)

Opposition Research
In addition to knowing and understanding the issues important to voters, it is equally as important for you to understand your opponent.  It is necessary to know where your opponent stands on important issues and, if he or she has held office before, how he or she voted or responded when under pressure.  Has he or she made a vote or two that could be used as a legitimate campaign issue?  If so, what are they and would you have voted any differently? These are just a few of the questions that need to be asked when considering your opponent.  With our experience, Public Strategy Associates knows where to find this important information and how to use it to your advantage. Back to top (list all services)

Direct Mail Services
Perhaps one of the best ways to get your message out to voters, especially in a GOP Primary, is through direct mail. Because direct mail can be narrowly targeted to specific audiences, it has proven to be extremely effective in reaching important voters. Although almost anyone can design and mail a postcard, political direct mail will only be effective if the message is correctly tailored and presented to the correct audience.  Public Strategy Associates specializes in effective direct mail design and voter targeting, which will move your campaign, and incidentally your name recognition, to the next level.  We have many years and millions of pieces under our belt. Back to top (list all services)

Automated Calls
Has something happened and you need to reach voters quickly? Has a well-respected leader in the community offered to endorse you, but you don’t know how to make sure prospective voters know about it? The solution for both of these problems and many more is telemarketing / automated calls, or what is often referred to as robo-call. These calls, which are pre-recorded messages, can communicate important information to voters, or even be used as a short interactive poll and most often are very effective and inexpensive. Public Strategy Associates can not only help you craft and tailor your message to voters’ concerns, but we can also arrange for the calls to be sent using some of the best-known and well-respected robo-call companies in the nation.  We also utilize live calls to help identify and turn out voters for your race. Back to top (list all services)

Fundraising Strategy
Every campaign has expenses.  In order to meet these needs you need a plan as to how to raise the money you need to spread your message to voters.  Public Strategy Associates can help you target potential donors and we can help you plan a strategy for raising the money you need to meet your budget goals.   Thought we are not ourselves for-hire fundraisers, we have access to the necessary data of known donors and how to reach them.  We will provide you with the information and the message and then it is up to you, the candidates, to “dial for dollars” as we hold your hand. Back to top (list all services)

Website, E-News & Social Media
In today’s high-tech world, having a well-designed, aesthetically-pleasing and functional web site is a must as your web site will be the first place most voters turn to for more information about you and your campaign.  When you couple that with the effective use of e-newsletters sent via email and the use of social media outlets such as Facebook and Twitter, your campaign will have an effective and inexpensive outlet to contact thousands of voters quickly.  Public Strategy Associates has extensive experience in website design; e-news message writing and distribution; and social media development, and our team can ensure that your campaign is making use of all the options available to it in today’s high-tech, instant-information society. Back to top (list all services)

Absentee Voter Programs
Not every voter is going to vote on Election Day; some will vote via absentee voting.  Thus, it is important to target those voters in an effort to remind them to not only return their absentee ballot but to request one as well.  Public Strategy Associates can develop a plan that will help you garner your fair share of the absentee ballot vote. Back to top (list all services)

GOTV Programs
No matter how much money you raise or how hard you work, it will all be for naught if you cannot identify your supporters and get them to show up at the ballot box. Public Strategy Associates has developed proven techniques for ensuring that your supporters vote on Election Day.  We can develop a Get-Out-the-Vote (GOTV) plan that specifically targets voters and precincts that we know are a key component to your victory. Back to top (list all services)

Training & Advice
More than anything else, the most important resource Public Strategy Associates can offer you is our knowledge and experience.  We will provide you with a customized manual that will teach you what it means to be a candidate, and which will tell you important information about your specific race.  Also, we can train your staff members and key volunteers to ensure that they are on the same page as far as the overall strategy of the campaign is concerned.  We will help your campaign run like a well-oiled machine. Back to top (list all services)