Public Strategy Associates
Anniston Star: Lineville senator's 'trash bag' ad wins award

March 16, 2011

Public Strategy Associates was featured today in an Anniston Star article written by Tim Lockette about its recent national award.  Since the paper covers Sen. Gerald Dial's senate district, they added a few interesting pieces to the story, including a quote by Sen. Dial's opponent Greg Varner.  Read the article in its entirety here. Senior Partner Brent Buchanan's quotes are below:

“We knew voters would be getting lots of ads in the mail, so we tried to find something that would stand out,” said Brent Buchanan, senior partner at the firm.

Buchanan said his firm expected negative ads late in the race. So rather than planning for specific attacks, they sent the trash bag to voters about a month before the Nov. 2 election.
“Basically, we told them Greg Varner’s going to be sending you a lot of trash about Gerald Dial,” Buchanan said. “Put it in here.”
Buchanan’s firm didn’t send anyone to the award ceremony. Most firms at the ceremony are aligned strongly with one party or the other, he said, but despite the rhetoric during campaign season, the consultants get along well across party lines.
“Most of us get along pretty well,” he said. “We’re all in this for the long run, so you learn not to burn any bridges.”

Read more: Anniston Star - Lineville senator's trash bag ad wins award